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Today’s consumers can find CBD in countless products: infused water, soda, alcoholic beverage alternatives, gummies, mints, any more cropping up daily.
Big brands are taking note and developing their own strategy around CBD-infused products. But any brand or company can be a part of the CBD market with the right resources and guidance. Fortunately, for those interested in producing a new product, there is technology available today that removes the typical setbacks of cannabinoid products.
Today, water-soluble emulsion technology enables even dispersion through the finished product which allows for a positive and consistent edibles experience for the consumer. Consumers demand better-tasting products with predictable onset and near-perfect dosing – And now they can get it, without additional sugars to mask the cannabis taste. Overall, the consumer’s experience is improved and more consistent from consumption to their sensory experience.
One of the most important steps that anyone can take as they move towards developing a CBD-infused product is to find and consult with the best possible supplier.
First, identify possible suppliers that you can begin talking to about product options and quality. Many product developers think the best way to find a supplier is through a cannabis-centric event; however, oftentimes the more established and science-based suppliers will be at beverage and ingredient events. Check out SupplySide West, ExpoWest, and BevNET Live - among others. A CBD supplier cannot fake it in a room full of food and beverage product development professionals. A CBD supplier that isn’t taking a food science approach to developing a beverage simply won’t be able to provide you with the required information to ensure a safe and quality product.
Once you are in touch with a possible supplier, it’s important to walk into any meeting or discussion with good background information. If you are prepared with some understanding of CBD and the market, you’ll be able to ask the questions needed to determine if it’s a good fit. Below are key questions and context that will help you make the right choice:
1. Stability: What is stability/shelf life of the emulsion as a stand-alone and in a finished product?
Currently, the highest quality water-soluble emulsion is meeting (and exceeding) food-grade stability testing up to 12 months.
What to confirm:
What to confirm:
Since the CBD space is still in its adolescence, it’s important to ensure that the CBD supplier is compliant with all FDA regulations and applying a ‘food science perspective’ to the production procedures. Suppliers who are not taking necessary precautions can be problematic for the longevity, scalability, and success of a brand.
What to confirm:
Today, there are emulsion technologies available that allow small and large batch dosing with seamless integration.
Each CBD form impacts the taste, smell, and texture of the finished product. These forms can impact the added ingredients, mainly sugar and flavor additives, and overall nutrition of the finished product.
Blog source - https://www.fooddive.com/spons/supplyside-west-5-key-questions-for-the-cbd-supplier-evaluation-process/563818/